{"id":23566,"date":"2026-02-09T06:44:38","date_gmt":"2026-02-09T12:44:38","guid":{"rendered":"https:\/\/www.ecologicdesigns.com\/?p=23566"},"modified":"2026-02-09T06:44:41","modified_gmt":"2026-02-09T12:44:41","slug":"hoka-upcycled-merch-case-study","status":"publish","type":"post","link":"https:\/\/www.ecologicdesigns.com\/staging\/hoka-upcycled-merch-case-study\/","title":{"rendered":"HOKA Transformed Event Waste into Premium Sustainable Corporate Merch"},"content":{"rendered":"<p><a href=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/8-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23573 size-full\" src=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/8-2.png\" alt=\"hoka upcycled tent to Bag transformation sustainable corporate merch\" width=\"985\" height=\"788\" srcset=\"https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2.png 985w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2-300x240.png 300w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2-768x614.png 768w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2-964x771.png 964w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2-81x65.png 81w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/8-2-600x480.png 600w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/a><\/p>\n<p>At <strong>HOKA<\/strong>, innovation isn\u2019t just about the technology underfoot\u2014it\u2019s about the purpose behind the brand. When their massive 10&#215;10 pop-up expo tents, flags, and banners reached the end of their event lifecycle, HOKA chose a path of circularity rather than disposal. We have them to create sustainable corporate merch.<\/p>\n<h5 style=\"text-align: left;\" data-start=\"654\" data-end=\"693\">The Challenge: The Hidden Cost of &#8220;Race Day&#8221;<\/h5>\n<p>Every major brand knows the struggle: beautiful, heavy-duty vinyl and polyester banners used for one season, then relegated to storage or, worse, the landfill. These materials are designed for performance, built to withstand wind and rain. At <b data-path-to-node=\"12\" data-index-in-node=\"243\">Ecologic Designs<\/b>, we saw these materials not as waste, but as the perfect &#8220;raw fabric&#8221; for high-end travel gear.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23568\" src=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/9.png\" alt=\"hoka upcycled bags and accessories\" width=\"2000\" height=\"1600\" srcset=\"https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9.png 2000w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-300x240.png 300w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-1024x819.png 1024w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-768x614.png 768w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-1536x1229.png 1536w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-964x771.png 964w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-81x65.png 81w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-1320x1056.png 1320w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/9-600x480.png 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<h5 style=\"text-align: left;\" data-start=\"1305\" data-end=\"1331\">The Upcycled Banner Travel Kit<\/h5>\n<ul data-path-to-node=\"13\">\n<li>\n<p data-path-to-node=\"14\">We collaborated with the HOKA team to design a limited-edition collection that carried their brand story forward.<\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">The Materials:<\/b> Used etired 10&#215;10 expo tents and flags.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">The Products:<\/b> Custom travel shoe bags, totes, luggage tags, wallets, and pouches.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">The Craft:<\/b> Every piece was <b data-path-to-node=\"15,2,0\" data-index-in-node=\"27\">Made in the USA<\/b>, ensuring a low carbon footprint and ethical manufacturing.<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/10-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23574\" src=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/10-2.png\" alt=\"hoka limited edition upcycled travel kit\" width=\"579\" height=\"781\" srcset=\"https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/10-2.png 579w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/10-2-222x300.png 222w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/10-2-572x771.png 572w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/10-2-81x109.png 81w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/a><\/p>\n<h5 data-path-to-node=\"5\">Why It Matters for Your Brand<\/h5>\n<p data-path-to-node=\"17\">Choosing sustainable corporate merch isn&#8217;t just a trend; it&#8217;s a commitment. When you upcycle your own brand materials:<\/p>\n<ol start=\"1\" data-path-to-node=\"18\">\n<li>\n<p data-path-to-node=\"18,0,0\"><b data-path-to-node=\"18,0,0\" data-index-in-node=\"0\">You Own the Story:<\/b> Every bag is a literal piece of your brand&#8217;s history and it&#8217;s one-of-a-kind.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,1,0\"><b data-path-to-node=\"18,1,0\" data-index-in-node=\"0\">Zero Waste:<\/b> You bypass the traditional manufacturing cycle of buying new &#8220;eco-friendly&#8221; fabrics (use your own old materials)<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"18,2,0\"><b data-path-to-node=\"18,2,0\" data-index-in-node=\"0\">Unique Aesthetics:<\/b> No two bags are identical, creating a &#8220;collector&#8217;s item&#8221; feel for your stakeholders.<\/p>\n<\/li>\n<\/ol>\n<p data-path-to-node=\"20\">From race day to every day, your gear should carry more than just essentials\u2014it should carry a mission.<\/p>\n<p data-path-to-node=\"20\">\n<p data-path-to-node=\"20\"><a href=\"https:\/\/www.ecologicdesigns.com\/upcycled-products\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23570\" src=\"https:\/\/www.ecologicdesigns.com\/wp-content\/uploads\/2026\/02\/11.png\" alt=\"ecologic designs hoka project partnership\" width=\"2000\" height=\"1600\" srcset=\"https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11.png 2000w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-300x240.png 300w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-1024x819.png 1024w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-768x614.png 768w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-1536x1229.png 1536w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-964x771.png 964w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-81x65.png 81w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-1320x1056.png 1320w, https:\/\/www.ecologicdesigns.com\/staging\/wp-content\/uploads\/2026\/02\/11-600x480.png 600w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/a><\/p>\n<p data-path-to-node=\"21\"><b data-path-to-node=\"21\" data-index-in-node=\"0\">The leading brands are doing it now. Ready to see what your brand&#8217;s waste can become?<\/b><\/p>\n<p data-start=\"828\" data-end=\"886\"><strong data-start=\"831\" data-end=\"886\"><a href=\"https:\/\/www.ecologicdesigns.com\/start-a-project\/\">Start a project<\/a>\u00a0or request your<a href=\"https:\/\/www.ecologicdesigns.com\/request-mockup\/\">\u00a0free mock-up today.<\/a><\/strong><\/p>\n<p data-start=\"828\" data-end=\"886\">In addition, you can connect with us on our <a href=\"https:\/\/www.linkedin.com\/company\/ecologic-designs\">Linkedin<\/a>\u00a0page now.<\/p>\n<p data-start=\"828\" data-end=\"886\">\n","protected":false},"excerpt":{"rendered":"<p>At HOKA, innovation isn\u2019t just about the technology underfoot\u2014it\u2019s about the purpose behind the brand. When their massive 10&#215;10 pop-up expo tents, flags, and banners reached the end of their event lifecycle, HOKA chose a path of circularity rather than disposal. We have them to create sustainable corporate merch. The Challenge: The Hidden Cost of &#8220;Race Day&#8221; Every major brand knows the struggle: beautiful, heavy-duty vinyl and polyester banners used for one season, then relegated to storage or, worse, the landfill. These materials are designed for performance, built to withstand wind and rain. At Ecologic Designs, we saw these materials not as waste, but as the perfect &#8220;raw fabric&#8221; for high-end travel gear. &nbsp; The Upcycled Banner Travel Kit We collaborated with the HOKA team to design a limited-edition collection that carried their brand story forward. The Materials: Used etired 10&#215;10 expo tents and flags. The Products: Custom travel shoe bags, totes, luggage tags, wallets, and pouches. The Craft: Every piece was Made in the USA, ensuring a low carbon footprint and ethical manufacturing. Why It Matters for Your Brand Choosing sustainable corporate merch isn&#8217;t just a trend; it&#8217;s a commitment. When you upcycle your own brand materials: You Own&#8230;<\/p>\n","protected":false},"author":26,"featured_media":23575,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[429,443,112,54,106,97,166,435,431,44,444,457,439,158,43,441,440,98,438,281,39,315,442,228,458],"class_list":["post-23566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-work","tag-backpack","tag-bag","tag-banner","tag-banner-recycling","tag-billboard","tag-ecologic-designs","tag-environmentally-friendly","tag-hoka","tag-laptop","tag-made-in-usa","tag-messenger","tag-mountain","tag-pouch","tag-recycle","tag-recycled","tag-recycled-banner","tag-sewn-in-usa-banner-bag","tag-sustainability","tag-tote","tag-upcycle","tag-upcycled","tag-upcycled-backpacks","tag-upcycled-banner-bag","tag-upcycled-banners","tag-waste"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOKA Transformed Event Waste into Premium Sustainable Corporate Merch - Ecologic Designs<\/title>\n<meta name=\"description\" content=\"Discover how HOKA transformed retired expo tents and banners into a limited-edition travel kit. 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