At HOKA, innovation isn’t just about the technology underfoot—it’s about the purpose behind the brand. When their massive 10×10 pop-up expo tents, flags, and banners reached the end of their event lifecycle, HOKA chose a path of circularity rather than disposal. We have them to create sustainable corporate merch.
The Challenge: The Hidden Cost of “Race Day”
Every major brand knows the struggle: beautiful, heavy-duty vinyl and polyester banners used for one season, then relegated to storage or, worse, the landfill. These materials are designed for performance, built to withstand wind and rain. At Ecologic Designs, we saw these materials not as waste, but as the perfect “raw fabric” for high-end travel gear.
The Upcycled Banner Travel Kit
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We collaborated with the HOKA team to design a limited-edition collection that carried their brand story forward.
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The Materials: Used etired 10×10 expo tents and flags.
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The Products: Custom travel shoe bags, totes, luggage tags, wallets, and pouches.
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The Craft: Every piece was Made in the USA, ensuring a low carbon footprint and ethical manufacturing.
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Why It Matters for Your Brand
Choosing sustainable corporate merch isn’t just a trend; it’s a commitment. When you upcycle your own brand materials:
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You Own the Story: Every bag is a literal piece of your brand’s history and it’s one-of-a-kind.
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Zero Waste: You bypass the traditional manufacturing cycle of buying new “eco-friendly” fabrics (use your own old materials)
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Unique Aesthetics: No two bags are identical, creating a “collector’s item” feel for your stakeholders.
From race day to every day, your gear should carry more than just essentials—it should carry a mission.
The leading brands are doing it now. Ready to see what your brand’s waste can become?
Start a project or request your free mock-up today.
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