At Ecologic Designs, we believe that a “good initiative” knows no bounds. Whether it’s a local community project or a partnership with a global wireless leader like T-Mobile, the goal remains the same: protecting our environment through creative reuse.
We recently had the privilege of helping T-Mobile divert massive amounts of waste from landfills by transforming their retired billboard advertisements into a premium collection of upcycled gear.
New York City Vinyl, Modern Utility
These billboards once soared above the busiest metropolitan areas, including the iconic skylines of New York City. These massive advertisements, weathered by the city elements and having captured millions of eyes, have now been brought down to earth.
We’ve took this heavy-duty NYC vinyl and handcrafted it into functional, durable accessories that are as tough as the city they came from:
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Messenger Bags & Hip Bags: Built for the urban commuter and made from resilient billboard materials.
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Pouches & Wallets: Small essentials that deliver a massive environmental footprint reduction.
No Project Too Big, No Detail Too Small
Working with an industry leader like T-Mobile allows us to showcase upcycling at a massive scale. However, the heart of the project remains in the details. Because these bags are cut from actual NYC billboards, every single item is a one-of-one.
The bold magentas and iconic branding of T-Mobile have been sliced and stitched into unique patterns that can never be replicated. When you carry this gear, you are carrying a piece of the Big Apple’s vibrant history.
This partnership proves that when major corporations and circular designers team up, “waste” becomes a resource for the future.
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