Once, La Sportiva had a surplus of outdated banners from their previous events and were looking for ways to dispose of them in a sustainable manner. That’s when they came across Ecologic Designs, a company that specializes in creating upcycled products from discarded materials.
Ecologic Designs took the challenge of creating a unique and practical product that would give the banners a new life, and came up with the idea of creating a basket tote. The banners were carefully cleaned, cut, and sewn together to create a durable and sturdy tote bag.
The La Sportiva Upcycled Banner Basket Tote is not only an eco-friendly solution, but also a stylish accessory for outdoor enthusiasts. The spacious basket design allows for easy storage of essentials such as water bottles, snacks, and outdoor gear. The tote bag is also perfect for carrying groceries, books, or any other daily essentials.
Thanks to the innovative work of Ecologic Designs, La Sportiva was able to transform their outdated banners into a functional product that can be used and enjoyed for years to come. The La Sportiva Upcycled Banner Basket Tote is a perfect example of how sustainable practices and creativity can go hand in hand to create something unique and practical.
La Sportiva is an Italian outdoor company that produces high-quality shoes and clothing for outdoor enthusiasts. The company was founded in 1928 in a small village in the Italian Alps and has since grown to become a global brand. La Sportiva is known for its innovative designs and commitment to sustainability.
In recent years, La Sportiva has taken steps to reduce its environmental impact by implementing sustainable practices in its manufacturing process. One of the ways they have done this is by partnering with companies like Ecologic Designs to upcycle their old advertising banners.
Ecologic Designs, based in Colorado, specializes in turning advertising banners into high-quality, durable products such as tote bags, backpacks, and laptop sleeves. La Sportiva worked with Ecologic Designs to create their Upcycled Banner Basket Tote, a spacious and stylish bag that is perfect for carrying gear to and from the crag or gym.
To make the Upcycled Banner Basket Tote, Ecologic Designs collected old La Sportiva advertising banners and carefully cleaned and cut them to size. They then used the material to create a sturdy, durable bag with reinforced handles and a zippered closure.
The resulting product is not only stylish and functional, but it also reduces waste by giving new life to old materials. La Sportiva’s partnership with Ecologic Designs is just one example of the company’s commitment to sustainability and responsible manufacturing practices.